Alden Bates' Weblog

Wikipedia defines Hype as "A hyperbole, largely synonymous with exaggeration and overstatement, is a figure of speech in which statements are exaggerated or extravagant."

So, I'm not sure exactly why someone (It's manufactured by Mmm Int. in Holland) thought this was a good name for an energy drink. Hype comes in silver (elderberry/cranberry flavoured) and gold (which tastes vaguely like Red Bull). Gold also has slightly less caffeine than silver according to the can.

The disclaimer on the side is funny though:
"HYPE should be kept safely out of reach of those whose conversation you do not enjoy! Drinking HYPE before a BBQ may lead to excessive smack talking. Any action you get while drinking HYPE will be purely coincidental. Look for HYPE! wherever things are happening."

Those crazy Dutch!

[Edit 07/03/07: Razzmatazz no longer appear to be importing Hype]