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Feigning normality since 1973

Energy drink review: Tab Energy

Filed in: Energy Drinks.

[Tab Energy can]I ambled in to my local dairy this morning to find a new energy drink on the shelves!

Tab Energy is a "low calorie energy drink" (sounds like a contradiction in terms but is just a diet drink with the usual high levels of caffeine) produced by Coca Cola. I suspect this is to supplement their current range of energy drinks (Lift Plus and e2) rather than replace them, and I'll be interested to see what demographic the advertising is aimed at.

Available in a hot pink can, Tab Energy is roughly the same colour as its packaging and tastes of strawberries.

Posted February 23, 2007 7:09 PM


TAB Energy is more or less an attempt to bring back the old cola named TAB. It was sold here during my lifetime, and became something of a joke in the United States. It has been out of favour for many years for two reasons:

1) It had about a tonne of saccharin in it per bottle, making it revoltingly sweet


2) People who drank it regularly had a nasty habit of getting virulent cancers and dying in
their early 40s.

I'm amazed saccharine is still sold, to be honest. It's lethal. TAB Energy contains the far safer aspartame, which is only carcinogenic to the brain. Products containing aspartame carried health warnings - CHILDREN MUST NOT DRINK THIS, AS IT WILL PROBABLY KILL THEM OR SEND THEM MAD, was what it boiled down to - for years until the drink lobby bribed the governments of the Western world to pretend the vile stuff was safe. Likewise, the gurana in V and other energy drinks is banned in about 100 countries because it causes a variety of lethal cerebral disorders.

Paranoid? No, just well-read.

Posted by: Bash Hardcastle | February 23, 2007 11:51 PM

i thought the saccharine was removed????

Posted by: mary | March 2, 2007 9:53 AM

Bash is talking about the old TAB. The new Tab Energy (at least the version sold here in New Zealand) contains sweeteners 950 and 955 (Acesulphame potassium and Sucralose according to this food additives list). According to the can, Tab Energy does not contain aspartame.

I don't know if the same sweeteners are used in the US, so check the can to be on the safe side.

Posted by: Alden Bates | March 2, 2007 12:51 PM

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